Hey, call me Triple A

Product designer. Creating order in the universe, pixel by pixel

Grey metallic flower shaped object

About

Failed music producer turned product & design leader

Strategic thinker with a knack for sniffing out opportunity and turning “what if” into “done.” I’ve built products, processes, and teams from scratch at top tech companies (and managed to keep my sanity somewhat intact). From zero to one moments to scaling growth stage rocketships, I get a kick out of innovation and crafting narratives that shift minds and inspire action. Compulsively authentic (according to some), I lead with vision, creativity, and a healthy dose of mischief. Ouff! That was a lot of jargony mumbo jumbo. Let's cleanse ourselves with a keepsake from my days as a music producer: Listen on Spotify

Years of experience

12+

Based in

Sthlm

Albums released

2

Hours spent designing

10,000+

  • Product strategy

    ·

    UX

    ·

    UI design

    ·

    User research

    ·

    Interaction design

    ·

    Agile process

    ·

    Concept development

    ·

    Workshop facilitation

    ·

Resume

Places I've worked (and done a decent job)

Design & Product Lead

2023

-

Now

IMR is a B2B company providing proactive health services focused on creating more sustainable employees in the private sector. I lead development of our digital product suite, launching strategic initiatives and driving new innovation to make our product more loveable, impactful and profitable.

Design Lead & Team Lead

2020

-

2023

EQT is one of the worlds largest private equity firms where I worked with design and product development for Motherbrain, an in-house platform leveraging big data and AI to transform the way investments were made within VC and PE. I was leading the design team, with a few direct reports, as well as a cross-functional product team in shipping several flagship features and scaling Motherbrain to new business lines.

Senior Product Designer

2016

-

2020

I was an early employee and the first product designer at BookBeat, a B2C audiobook streaming service, where I was in charge of UI & UX for BookBeat's mobile app. During these years I was part of developing and shipping many of the core features that made BookBeat the standout app on the audiobook market, propelling it to grow from a few thousand to 250 000 paying users (now >1 million, yikes!). App Store raising soared to 4.6/5 with thousands of positive user reviews, trial conversions increased by 40%, retention increased by 25% and frequency of use rose 24%.

Product Designer

2014

-

2016

I worked on UI & UX for B2C streaming brands C More and TV4 Play within Bonnier, shaping the end user experience on mobile, desktop and big screen.

Founding Designer

2013

Part of the founding team at Plick, a peer-to-peer marketplace app for pre-loved fashion (second hand and vintage clothing). I was part of designing and developing the initial version of the mobile app and raising a crowdfunded seed round. At first the company didn't take off, but became a late bloomer with an emerging youth user base and is now the biggest niche marketplace in Sweden, acquired by Schibsted.

Skillset

My recipe for results

Stopwatch icon
Design is problem solving

With a full-stack product designer toolkit, my process spans from problem -> insight -> solution -> implementation. I lead my team and stakeholders to build better outcomes.

Chat bubble icon
The power of storytelling

I'm great at turning complexity into simplicity. I'll craft inspiring visions, engage people with effective and fun storytelling to get buy-in and create alignment.

Magnifiying glass icon
Focus on business impact

The right things to pursue is what makes sense for both our users and our business. I'm strategic in my decision making, understanding how design details connects to business goals.

Testimonials

Can't believe they said that

Technically, they can all be wrong. But what are the odds?

  • Anton possesses a remarkable attention to design details that sets him apart in the industry. His comprehensive understanding of business, paired with his ability to bring insightful perspectives- along with his energy, humor, and expertise, makes him a valuable contributor not only to teams and projects but also to the overall success of a company.

    Charlotte Berg

    Director @ Kyndryl (Ex-CEO @ IMR)

    We worked together on building Motherbrain at EQT. As a lead designer, Anton was particularly strong in combining creativity with UX and engineering skills. He lead both engineers and designers in ideation and building. I loved working with Anton and appreciated our shared values and the way we both cared for the product we were building.

    Elin Bäcklund

    CTO @ Gillion (Ex Motherbrain lead @ EQT)

    Anton was the first product designer to join BookBeat and was a key contributor to the development of our app in our early days. Besides being a fun guy to work with, he's full of ideas and crafted a great user experience with a good understanding of our business objectives.

    Niclas Sandin

    CEO @ BookBeat

    Anton was my design manager at Motherbrain. As a leader, he consistently provided concrete and pragmatic design feedback and inspiration whenever I asked. I always felt supported by him, knowing he had my back. Despite being a consultant at the time, I felt Anton genuinely cared about my career development and was always willing to offer valuable guidance.

    Cecilia Henje

    Senior UX Designer @ EQT

    Real G's move in silence like lasagna

    Lil Wayne

    Rapper @ Cash Money Records

    I worked with Anton for 3+ years and absolutely loved it. During his time at BookBeat, he put his unique touch on the brand and brought a lot of fun into the creative process. He has a wonderful sense of humor and is a dream to work with.

    Daniel Saidi

    Freelance dev (Ex Lead iOS dev @ BookBeat)

In case you wonder

The important questions no one ever asks

Are you a baller, for real?

Do I know you from that podcast?

Did you really build an app for your family to keep track of the clothes in your attic?

Who influenced you the most growing up?

Tired of the nonsense and want to get down to brass tacks?

3xAnton@gmail.com

Mettalic shape background image

Contact

Say hi, I won't bite

Which slice of the universe are you trying to fix? Either way, I'm curious to hear about it.

Or email 3xAnton@gmail.com

Hey, call me Triple A

Product designer. Creating order in the universe, pixel by pixel

Grey metallic flower shaped object

About

Failed music producer turned product & design leader

Strategic thinker with a knack for sniffing out opportunity and turning “what if” into “done.” I’ve built products, processes, and teams from scratch at top tech companies (and managed to keep my sanity somewhat intact). From zero to one moments to scaling growth stage rocketships, I get a kick out of innovation and crafting narratives that shift minds and inspire action. Compulsively authentic (according to some), I lead with vision, creativity, and a healthy dose of mischief. Ouff! That was a lot of jargony mumbo jumbo. Let's cleanse ourselves with a keepsake from my days as a music producer: Listen on Spotify

Years of experience

12+

Based in

Sthlm

Albums released

2

Hours spent designing

10,000+

  • Product strategy

    ·

    UX

    ·

    UI design

    ·

    User research

    ·

    Interaction design

    ·

    Agile process

    ·

    Concept development

    ·

    Workshop facilitation

    ·

Resume

Places I've worked (and done a decent job)

Design & Product Lead

2023

-

Now

IMR is a B2B company providing proactive health services focused on creating more sustainable employees in the private sector. I lead development of our digital product suite, launching strategic initiatives and driving new innovation to make our product more loveable, impactful and profitable.

Design Lead & Team Lead

2020

-

2023

EQT is one of the worlds largest private equity firms where I worked with design and product development for Motherbrain, an in-house platform leveraging big data and AI to transform the way investments were made within VC and PE. I was leading the design team, with a few direct reports, as well as a cross-functional product team in shipping several flagship features and scaling Motherbrain to new business lines.

Senior Product Designer

2016

-

2020

I was an early employee and the first product designer at BookBeat, a B2C audiobook streaming service, where I was in charge of UI & UX for BookBeat's mobile app. During these years I was part of developing and shipping many of the core features that made BookBeat the standout app on the audiobook market, propelling it to grow from a few thousand to 250 000 paying users (now >1 million, yikes!). App Store raising soared to 4.6/5 with thousands of positive user reviews, trial conversions increased by 40%, retention increased by 25% and frequency of use rose 24%.

Product Designer

2014

-

2016

I worked on UI & UX for B2C streaming brands C More and TV4 Play within Bonnier, shaping the end user experience on mobile, desktop and big screen.

Founding Designer

2013

Part of the founding team at Plick, a peer-to-peer marketplace app for pre-loved fashion (second hand and vintage clothing). I was part of designing and developing the initial version of the mobile app and raising a crowdfunded seed round. At first the company didn't take off, but became a late bloomer with an emerging youth user base and is now the biggest niche marketplace in Sweden, acquired by Schibsted.

Skillset

My recipe for results

Stopwatch icon
Design is problem solving

With a full-stack product designer toolkit, my process spans from problem -> insight -> solution -> implementation. I lead my team and stakeholders to build better outcomes.

Chat bubble icon
The power of storytelling

I'm great at turning complexity into simplicity. I'll craft inspiring visions, engage people with effective and fun storytelling to get buy-in and create alignment.

Magnifiying glass icon
Focus on business impact

The right things to pursue is what makes sense for both our users and our business. I'm strategic in my decision making, understanding how design details connects to business goals.

Testimonials

Can't believe they said that

Technically, they can all be wrong. But what are the odds?

  • Anton possesses a remarkable attention to design details that sets him apart in the industry. His comprehensive understanding of business, paired with his ability to bring insightful perspectives- along with his energy, humor, and expertise, makes him a valuable contributor not only to teams and projects but also to the overall success of a company.

    Charlotte Berg

    Director @ Kyndryl (Ex-CEO @ IMR)

    We worked together on building Motherbrain at EQT. As a lead designer, Anton was particularly strong in combining creativity with UX and engineering skills. He lead both engineers and designers in ideation and building. I loved working with Anton and appreciated our shared values and the way we both cared for the product we were building.

    Elin Bäcklund

    CTO @ Gillion (Ex Motherbrain lead @ EQT)

    Anton was the first product designer to join BookBeat and was a key contributor to the development of our app in our early days. Besides being a fun guy to work with, he's full of ideas and crafted a great user experience with a good understanding of our business objectives.

    Niclas Sandin

    CEO @ BookBeat

    Anton was my design manager at Motherbrain. As a leader, he consistently provided concrete and pragmatic design feedback and inspiration whenever I asked. I always felt supported by him, knowing he had my back. Despite being a consultant at the time, I felt Anton genuinely cared about my career development and was always willing to offer valuable guidance.

    Cecilia Henje

    Senior UX Designer @ EQT

    Real G's move in silence like lasagna

    Lil Wayne

    Rapper @ Cash Money Records

    I worked with Anton for 3+ years and absolutely loved it. During his time at BookBeat, he put his unique touch on the brand and brought a lot of fun into the creative process. He has a wonderful sense of humor and is a dream to work with.

    Daniel Saidi

    Freelance dev (Ex Lead iOS dev @ BookBeat)

In case you wonder

The important questions no one ever asks

Are you a baller, for real?

Do I know you from that podcast?

Did you really build an app for your family to keep track of the clothes in your attic?

Who influenced you the most growing up?

Tired of the nonsense and want to get down to brass tacks?

3xAnton@gmail.com

Mettalic shape background image

Contact

Say hi, I won't bite

Which slice of the universe are you trying to fix? Either way, I'm curious to hear about it.

Or email 3xAnton@gmail.com

Hey, call me Triple A

Product designer. Creating order in the universe, pixel by pixel

Grey metallic flower shaped object

About

Failed music producer turned product & design leader

Strategic thinker with a knack for sniffing out opportunity and turning “what if” into “done.” I’ve built products, processes, and teams from scratch at top tech companies (and managed to keep my sanity somewhat intact). From zero to one moments to scaling growth stage rocketships, I get a kick out of innovation and crafting narratives that shift minds and inspire action. Compulsively authentic (according to some), I lead with vision, creativity, and a healthy dose of mischief. Ouff! That was a lot of jargony mumbo jumbo. Let's cleanse ourselves with a keepsake from my days as a music producer: Listen on Spotify

Years of experience

12+

Based in

Sthlm

Albums released

2

Hours spent designing

10,000+

  • Product strategy

    ·

    UX

    ·

    UI design

    ·

    User research

    ·

    Interaction design

    ·

    Agile process

    ·

    Concept development

    ·

    Workshop facilitation

    ·

Resume

Places I've worked (and done a decent job)

Design & Product Lead

2023

-

Now

IMR is a B2B company providing proactive health services focused on creating more sustainable employees in the private sector. I lead development of our digital product suite, launching strategic initiatives and driving new innovation to make our product more loveable, impactful and profitable.

Design Lead & Team Lead

2020

-

2023

EQT is one of the worlds largest private equity firms where I worked with design and product development for Motherbrain, an in-house platform leveraging big data and AI to transform the way investments were made within VC and PE. I was leading the design team, with a few direct reports, as well as a cross-functional product team in shipping several flagship features and scaling Motherbrain to new business lines.

Senior Product Designer

2016

-

2020

I was an early employee and the first product designer at BookBeat, a B2C audiobook streaming service, where I was in charge of UI & UX for BookBeat's mobile app. During these years I was part of developing and shipping many of the core features that made BookBeat the standout app on the audiobook market, propelling it to grow from a few thousand to 250 000 paying users (now >1 million, yikes!). App Store raising soared to 4.6/5 with thousands of positive user reviews, trial conversions increased by 40%, retention increased by 25% and frequency of use rose 24%.

Product Designer

2014

-

2016

I worked on UI & UX for B2C streaming brands C More and TV4 Play within Bonnier, shaping the end user experience on mobile, desktop and big screen.

Founding Designer

2013

Part of the founding team at Plick, a peer-to-peer marketplace app for pre-loved fashion (second hand and vintage clothing). I was part of designing and developing the initial version of the mobile app and raising a crowdfunded seed round. At first the company didn't take off, but became a late bloomer with an emerging youth user base and is now the biggest niche marketplace in Sweden, acquired by Schibsted.

Skillset

My recipe for results

Stopwatch icon
Design is problem solving

With a full-stack product designer toolkit, my process spans from problem -> insight -> solution -> implementation. I lead my team and stakeholders to build better outcomes.

Chat bubble icon
The power of storytelling

I'm great at turning complexity into simplicity. I'll craft inspiring visions, engage people with effective and fun storytelling to get buy-in and create alignment.

Magnifiying glass icon
Focus on business impact

The right things to pursue is what makes sense for both our users and our business. I'm strategic in my decision making, understanding how design details connects to business goals.

Testimonials

Can't believe they said that

Technically, they can all be wrong. But what are the odds?

  • Anton possesses a remarkable attention to design details that sets him apart in the industry. His comprehensive understanding of business, paired with his ability to bring insightful perspectives- along with his energy, humor, and expertise, makes him a valuable contributor not only to teams and projects but also to the overall success of a company.

    Charlotte Berg

    Director @ Kyndryl (Ex-CEO @ IMR)

    We worked together on building Motherbrain at EQT. As a lead designer, Anton was particularly strong in combining creativity with UX and engineering skills. He lead both engineers and designers in ideation and building. I loved working with Anton and appreciated our shared values and the way we both cared for the product we were building.

    Elin Bäcklund

    CTO @ Gillion (Ex Motherbrain lead @ EQT)

    Anton was the first product designer to join BookBeat and was a key contributor to the development of our app in our early days. Besides being a fun guy to work with, he's full of ideas and crafted a great user experience with a good understanding of our business objectives.

    Niclas Sandin

    CEO @ BookBeat

    Anton was my design manager at Motherbrain. As a leader, he consistently provided concrete and pragmatic design feedback and inspiration whenever I asked. I always felt supported by him, knowing he had my back. Despite being a consultant at the time, I felt Anton genuinely cared about my career development and was always willing to offer valuable guidance.

    Cecilia Henje

    Senior UX Designer @ EQT

    Real G's move in silence like lasagna

    Lil Wayne

    Rapper @ Cash Money Records

    I worked with Anton for 3+ years and absolutely loved it. During his time at BookBeat, he put his unique touch on the brand and brought a lot of fun into the creative process. He has a wonderful sense of humor and is a dream to work with.

    Daniel Saidi

    Freelance dev (Ex Lead iOS dev @ BookBeat)

In case you wonder

The important questions no one ever asks

Are you a baller, for real?

Do I know you from that podcast?

Did you really build an app for your family to keep track of the clothes in your attic?

Who influenced you the most growing up?

Tired of the nonsense and want to get down to brass tacks?

3xAnton@gmail.com

Mettalic shape background image

Contact

Say hi, I won't bite

Which slice of the universe are you trying to fix? Either way, I'm curious to hear about it.

Or email 3xAnton@gmail.com