IMR – Making people sustainably healthy
At IMR we have a new approach to solving the public health crisis of declining levels of physical activity and detrimental lifestyle habits. A solution that is based on a system for companies to create healthier, more sustainable and productive employees. As design & product lead I'm responsible for our mobile app, web tool for screening and dashboard tool for customers.
Overview
With a scientifically proven methodology we create a win, win, win for the individual, the company and society at large. Our system consists of a digital suite of products to measure health, enable positive lifestyle changes for individuals and deliver critical insights for company leaders to target efficient initiatives to lower sickness-related costs.
Key Contributions
A complete overhaul of our mobile app experience
Created and succesfully launched a new business vertical
Instituted agile methodologies for the tech and product team
Re-worked our product suite to enable a more scalable and profitable business model
More than doubled our MAU and WAU and tripled user engagement in the app
